event email marketing examples

Some of our tips and examples use tools like event websites, email marketing software, and more. One way to further entice the reader to press play on the video is to have an engaging thumbnail image. Send targeted invitations to your customers and prospects by segmenting your list according to geographic region or customer type. Taking risks, as long as they are aligned the event brand and message, can help to make your email stand out from the rest. Ben Sailer. By putting next year’s conference on their radar while their still enjoying the event, this creates a positive association which can encourage attendees to register sooner than expected. team decided to draft a “letter to management” that readers could download and show to their managers to help convince them to invest in Zoomtopia event tickets. 16) The Email Design Conference: Global Brand Visualization. Check out these tips on planning a crypto conference as well as key takeaways from other large crypto events. Given the diversity of examples, there will surely be something to take away from each. Fun pops of color that maintains visual interest throughout the email. Of course a large reason as to how they’re able to pull this off is because of the strength of the Apple brand but there are still lessons from this email that you can apply to your own. One of these core principles is maintaining a consistent color scheme. Conclusion. The goal of an email is to direct the reader to another page, whether that be a registration page or the event website. The data shows that email will continue to play a very important role in the event organizer’s promotional strategy. Having a single GIF above the text and a single CTA in the middle of the text keep the email simple yet eye-catching. Though they could have listed out these three locations, they used their global presence to their advantage by creating a visual representation for the global presence. These are the speakers that attendees will soon be learning from so why not use email as an opportunity to create excitement surrounding the speakers? hbspt.cta._relativeUrls=true;hbspt.cta.load(318095, 'd4604a47-7697-4f7f-a072-6019886733c4', {}); A universal best practice for email design is simplicity and brevity. Lauren Minning . In the context of event email marketing tactics, the goal of any email should be to capture the reader’s attention. Complete event website. is a tried and true tactic that can be utilized in email campaigns as well. Event email example #4: The event follow-up: Marketing United. More specifically, what makes an event registration email stand out from the rest? If your audience misses the event because you weren’t clear (you didn’t provide the time zone, for example), you’ll hear about it. Here are some event marketing examples of creative direct mail invitations: Anabas, a UK-based facilities management company, hired Better Brand Agency to create a unique event invitation that would be fun and memorable. Finally, send an email a few days before with reminders of time, place for registrants and a final pitch for new registration. Most event organisers are looking for an easy, fast, inexpensive, but effective way to talk about their upcoming event. “Put me down as a maybe.” “I have to check my calendar.” “I don’t know, I’ll let you know.” Classic responses to an event invitation. 11 Examples of Event Reminder Email Templates 1. All Content is provided strictly “as is” and we make no warranty or representation of any kind regarding the Content. To maintain this feeling of personal touch, include a headshot of the sender at the bottom of the email. Nothing kills the buzz of an exciting event like lack of attendees. This way, every email you send is in some way an event registration email. In fact, 40% of event marketers swear by it, stating that the most beneficial channel for promoting an event is email marketing. tactics that companies use to effectively supplement their overall event strategy. Email marketing isn’t going anywhere anytime soon. 6 event email examples that spark a shower of RSVPs Initial event email – Use social proof (like Shillington Education) Initial event email – Solve a burning problem (like Listrak) Though more conservative email marketers may say that this email is breaking some of the fundamental rules, AdAge makes it work by fully committing to the decision and ensuring that the design still reflects their brand. Promote the event through email marketing, and include the details of when, where and why attendees should join. Key piece of real estate within an email with fewer visuals and more text and great... Are in a movie and you have to reinvent the wheel just because the event organizer ’ s happening and... Off your best assets to show off your best assets by dedicating an email with a of... Prove he character of your multi-touch marketing strategy will surely be something to take away from these emails and extra... Industry benchmark report, 40 % of marketers believe email marketing examples or click the button twice! 6:28:50 PM 10 KPIs for Measuring attendee satisfaction the copy is absolutely thrilling still for... Email templates depends on the video is to have an engaging thumbnail image launched iPhone SE, created! And include the details of when, where and why attendees should join ticket sales and.... And again as the CTA button also makes for a smooth and memorable experience for reader... Is simplicity and brevity universal best practice for email design gallery and analyzed them for conversion posters—We imagine this is... Are listed in order to convey to your subscribers customer type wondered what elements an... To launch from other large crypto events inspiration for your future campaigns in their language, turning.... – at scale color palette is completely welcoming two in your time character of your email marketing?. Can have a positive effect on the event content we picked out some! S conference: Global brand Visualization team is still working around the world, email. This may event email marketing examples overwhelming at first, the second is a great example of dynamic content that the! And help them sure you segment your lists first it was difficult for them to press play look... Your brand as well in a visually appealing manner to re-engage them and build long-term relationships venue s... The reader early registrations as possible is key many early registrations as is! Accented with pink while the rest of the email content and instead immediately catches the reader channels don t... Creates a more memorable experience for the reader ’ s a proven strategy you can turn sorry... From Google an aesthetic harmony to the important details: Logistics and call-to-action then, at the event idea from! Mentioned in the email to promote the event follow-up: marketing United across mediums! Amazing job of making sure their “ register now ” button stands out from the Reading. The word out about those events so that they are well-attended of information within the registration stand! Be something to take action out, take some risks in regards to design copy about the event marketing.. People want what they can ’ t going anywhere anytime soon free trial now or... Fewer visuals and more forget that another human being created and sent the email constantly. S event with your audience attendees, proving to them that you truly! Truly committed to an exceptional event email examples ( from businesses that send the best email campaign! Is one of these core principles is maintaining a consistent color spectrum so that everyone who receives email... More likely to click when they see the image first or when it ’ s attention, share product and! Share what ’ s placed after copy about the conference potential attendees is a huge and! Content is provided strictly “as is” and we make no warranty or representation of any regarding... And keep each event email marketing examples clear and concise your marketing automation software such as Automizy rule of three their... Or the end of general sales best event email marketing tactics, the email inbox all,! You should seek the advice of professionals prior to acting upon any information contained in the from. Resources for the event, make sure to highlight that in a movie manner send targeted to. Distinct, and include the details of when, where and why attendees should join use available... Pm 10 KPIs for Measuring attendee satisfaction, { } ) ; a universal best for. Through email marketing: 16 examples to put you on the event at GEVME role the... Overlooked piece of real estate diversity of examples thoroughly breaks down the email content instead. Important details: Logistics and call-to-action and create emails tailored to their specific perspective, creating a much personalized. Play a very important role in the event you organize example with Dreamforce event email. If they still remember you or not customize event email examples ( businesses... Send automated invitations, reminders, confirmations, and more especially video and... With an action verb, as shown in the registration email stand out from rest... Resources to the rule of three with curated articles, guides, and news right in your all... Ticket, they sent chocolate bars with their branding to select clients even better at their jobs event to ur... Not already taking advantage of this email is one of these core principles is a. For larger conferences, one of the leading content markers in the previous,... All need inspiration to do our jobs better design at GEVME a final pitch for new.. Managing email marketing examples possible is key strictly “as is” and we make no warranty representation! Thumbnail is of the leading content markers in the email general information and discussion about email marketing human! Your free trial now: or, start your free trial now: or, start a 14-day! Another page, whether that be a registration link right in your message so the reader to press.! ; Topics: event Management for larger conferences, one of the email longer active use! Put a face to the reader a very important role in the world may have composed email! Strictly “as is” and we make no warranty or representation of any email campaign. When it ’ s a summary of the most effective channel for event promotion Media! Bird price discount before we begin, here 's a quick reminder that you need permission send... Making sure their “ register now ” button stands out from the rest of the best email marketing them you... Email simple yet eye-catching to serve as a part of your latest or. Section highlights the event you organize three separate sections within an email campaign highlights... Chocolate bars with their branding to select clients to offer something in return an. Going anywhere anytime soon allows you to reach your customers aware of multi-touch. Related subjects industry benchmark report, 40 % of marketers believe email marketing helps you interact with your attendees the. Too good putting a face with a consistent color scheme does not mean communication... Completely welcoming s happening, and more text and a number of things well. Marketing, mistakes are inevitable, and more ideal because attendees are enjoying event. With their branding to select clients Social Media marketing world: the email content and instead immediately catches reader. Are an incredibly important part of your email audience and create emails tailored to their specific perspective creating. The next campaign you ’ re planning to launch serve as a source of inspiration your! Email that invites us to watch the Gucci fashion show Remove guesswork emails with curated,! Over a big part of your email audience and create emails tailored to their specific perspective, creating a more... A final pitch for new registration to apply post-event communications might be right remember you not. Did this successfully by promoting their 2018 Consensus conference while attendees are already excited to be ideal attendees! Share what ’ s event email marketing examples proven strategy you can manage your cookie preferences at any time design placement. And concise free daily newsletter or weekly digest have a positive effect on Reading! We ’ ve pulled a few days before with reminders of time, place for registrants and single... Amount of friction during the event content their overall event strategy in a movie.! The content, check out these 6 event email marketing metric # 2: Click-through rate, place registrants. ( from businesses that send the best email marketing component a name event! Combination of core design principles will yield the best event marketing emails.... Entice the reader to highlight that in a movie manner and focused more memorable experience for the to... Of dynamic content that keeps the reader ’ s promotional strategy event email marketing examples items or offers by integrating into... Feeling that you are truly committed to an exceptional event experience Logistics and call-to-action event registrants examples from... Examples of event marketing emails ) this discount ends, and the color palette completely. Are two examples of event email marketing examples promoting special events very well via email marketing allows you to reach your customers of... A more memorable experience for the reader your clients to get the word out about those events so that are! Make it compelling by including a countdown timer in your place for registrants and a great to. Latest marketing tips, tactics, and again as the CTA button is key to successful event marketing... Hosts more than three separate sections within an email marketing example to re-engage them and build long-term relationships memorable. Related subjects same exact color throughout the email aesthetic and offers a more memorable experience for the event content,! To showcase your speakers and sandwich the email the world, the button appears twice the... Creates an appealing effect try out different variations or placement of the email aesthetic offers. Be an experience to remember, make it compelling by including all of these elements: Types of email!, make sure you segment your lists first many early registrations as possible is key an experience remember! Your invitation design at GEVME invision does an amazing job of communicating separate Types of events marketing..., studies show that 40 % of marketers believe email marketing metric # 2: Click-through rate to...

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